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Why Use Direct Mail Notification?
1) It's Easy - No HTML needed. Just upload your mail piece (front and back of a postcard, or the outside of an envelope and an insert). You can also provide an optional URL to a website or landing page for tracking.
2) It's Proven - Sending email in conjunction with direct mail is proven to boost the overall ROI of your marketing campaign. With increased results, your client will be encouraged to do additional direct mailings.
3) It's Targeted - We can match up to 75% of your direct mail list with the recipient's email. Before your client's mail piece arrives, you let them know via email so they can look out for it or respond right from the email.
4) It's Results-Driven - You choose the day the DM Notification email is delivered. When it's done, we send you an unbranded report on results and a list of everyone who opened or clicked the Direct Mail Notification email for future marketing.
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FAQ
What is a Direct Mail Notification?
Direct Mail Notification is an email we send before your client's direct mail arrives, letting the recipients know that the mail piece will be there soon.
Is this similar to an Informed Delivery from the USPS?
We like to think of it as Informed Delivery on steroids. The advantages are: (1) DM Notification features only your client's mail piece. (2) DM Notification has 3x the audience (Up to 75% of the mail recipients). (3) DM Notification provides detailed reporting and a "Hot Leads" list of all prospects who open or click on the email.
What does a Direct Mail Notification look like?
You can find a sample of one here. The information you will provide would be the company name, a landing page (if you choose), and two pictures of the mail piece (could be two sides of a postcard, or an outer envelope and an insert).
What type of reporting can I expect?
You will receive a Delivery Confirmation Report as well as a file back with everyone who opened or clicked on the email ad. This will allow you to follow up with those most interested.
How much does Direct Mail Notification cost?
The best part is that it's free when you get emails with your data! So in addition to receiving the emails outputted with the file for all sorts of uses, you get the Direct Mail Notification for no extra cost.
What if I want a second Direct Mail Notification?
You can purchase a "Direct Mail Notification Follow-Up" with your initial order. This will allow you to schedule a second notice email after the direct mail piece was received.
Is there any extra HTML I will need to provide?
Nope! Just upload your client's mail piece along with the desired delivery date, and we'll handle the rest. You can also provide an optional URL to a website or landing page for tracking.