What is a Direct Mail Notification?

Direct Mail Notification is an email we send before your client's direct mail arrives, letting the recipients know that the mail piece will be there soon.

Is this similar to an Informed Delivery from the USPS?

We like to think of it as Informed Delivery on steroids. The advantages are: (1) DM Notification features only your client's mail piece. (2) DM Notification has 3x the audience (Up to 75% of the mail recipients). (3) DM Notification provides detailed reporting and a "Hot Leads" list of all prospects who open or click on the email.

What does a Direct Mail Notification look like?

You can find a sample of one here. The information you will provide would be the company name, a landing page (if you choose), and two pictures of the mail piece (could be two sides of a postcard, or an outer envelope and an insert).

What type of reporting can I expect?

You will receive a Delivery Confirmation Report as well as a file back with everyone who opened or clicked on the email ad. This will allow you to follow up with those most interested.

How much does Direct Mail Notification cost?

The best part is that it's free when you get emails with your data! So in addition to receiving the emails outputted with the file for all sorts of uses, you get the Direct Mail Notification for no extra cost.

What if I want a second Direct Mail Notification?

You can purchase a "Direct Mail Notification Follow-Up" with your initial order. This will allow you to schedule a second notice email after the direct mail piece was received.

Is there any extra HTML I will need to provide?

Nope! Just upload your client's mail piece along with the desired delivery date, and we'll handle the rest. You can also provide an optional URL to a website or landing page for tracking.