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Case Study:
Generos Pizzarias

Needs:
Generos is promoting their new garlic crust deep dish pizza. They intend to use this new promotion to attract new customers to their 25 pizza parlors. They intend to target 4,000 households around each of their locations. Since apartments are more difficult for delivery, they only wish to mail to houses. Their prime customers are middle income households.
Solution:
Purchase a Mailers Haven Occupant list, where there is no extra cost for you to segment your list into multiple groups. For each segment, mailers can select the nearest 4,000 single family dwellings to each of their 25 restaurant locations. Only choose those homes that are located in an area where the average household income is $45,000 to $85,000.
List Type:
Occupant Database
Selects:
Radius from each location; Average income; Single family dwellings & businesses only
Number of Leads
Purchased: 100,000
Total Cost:
{certified list brokers only}
Bonus Option:
Segment into 25 lists with paperwork for
each segment; Add “PIZZA LOVER” salutation |
Cost of Occupant List:
- {certified list brokers only}
- List available for one time use only.
Minimum:
- {certified list brokers only}
Free Selects:
- Radius from
an Address (not just the mid-point of a
zipcode)
- Average
Income
Other Free Stuff:
- Walk sequence or reverse walk-sequence
- Create your own record salutation (eg. Pizza Lover, Business Owner, etc.
- Purchase by apartments, homes, business and/or boxes
- Create multiple segments with its own paperwork and data files
Extras:
- Occuname list - {certified list brokers only}
This is the normal Occupant list with the head of household’s name given, when available. You receive the personalization of a Consumer list, with the postage savings of an Occupant list.
- Media Charges
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